AB de Villiers will work closely with the league’s management team to assist expand SA20’s worldwide fan base and enhance the league’s brand in key strategic markets such as India and the United Kingdom.
SA20, South Africa’s leading T20 cricket competition, has signed AB de Villiers as its official ‘Brand Ambassador’ for the second season. The SA20’s second season, which begins on January 10, will feature 34 matches over four weeks and will feature premier domestic and international players from the six global franchises. De Villiers will work closely with the league’s management team to assist strengthen SA20’s worldwide fan base and enhance the league’s brand in important strategic areas such as India and the United Kingdom.
Herschelle Gibbs, Allan Donald, Dale Steyn, and Mark Boucher will be among the South African cricket luminaries who will join him. Robin Petersen rounds out the list.
“It is an honour to be associated with SA20,” De Villiers remarked. It represents a trailblazing vision for South African cricket, with the potential to brighten the global cricket stage.
“SA20’s remarkable talent and international reach provide a platform to showcase the finest of South African cricket, propelling it to unprecedented levels.” “AB’s exceptional cricketing talent and magnetic personality make him the perfect fit for our league,” Betway SA20 League Commissioner Graeme Smith said of De Villiers’ selection as brand ambassador. His participation will definitely raise the league’s profile, both on and off the pitch.
“AB’s passion for the game and his ability to connect with fans align perfectly with our vision for SA20. We believe his presence will not only inspire players but also engage cricket enthusiasts across the globe, helping us achieve unprecedented success. We look forward to a fantastic season ahead, with AB playing a crucial role in making it a resounding triumph.”
