According to media sources, the Indian conglomerate Tata Group has extended its title sponsorship of the Indian Premier League (IPL) for another five years (2024 to 2028). The Rs 2,500 crore sponsorship contract is believed to be the “highest-ever sponsorship amount in the history of the league”.
“The collaboration with TATA Group for the title sponsorship of IPL 2024-28 is a significant milestone in IPL’s journey. The record-breaking sum of Rs 2500 crore by TATA Group is a testament to the immense value and appeal that the IPL holds in the world of sports,” IPL chairman Arun Singh Dhumal said.
“This unprecedented amount not only sets a new benchmark in the history of the league but also reaffirms the IPL’s position as a premier sporting event with global impact. TATA Group’s commitment to cricket and sports is truly commendable, and we look forward to scaling new heights together and providing fans with unparalleled cricketing entertainment,” he added.
IPL 2024 would feature 74 matches, with the BCCI planning to increase the number of games to 84 in 2025 and 94 in 2027.
“The unprecedented financial commitment reflects the immense scale and global impact of the IPL on the international sports stage,” BCCI secretary Jay Shah said in a statement.
Aditya Birla Group had also submitted an offer of Rs 500 crore per year. The BCCI guidelines for the IPL title sponsorship bidding procedure granted Tata Sons first refusal. It was instructed to match the highest bid by 5 p.m. on Friday.
The Tata Group will pay 13.7% more than Vivo’s proposal for 2018-22. The Chinese mobile company had previously negotiated a deal for Rs 2,199 crores from 2018 to 2022. Dream11 replaced it for the 2020 season, and it returned for the 2021 season. However, the BCCI broke connections with the Chinese telecom carrier in 2020, as tensions between India and China increased. Tata Group paid Rs 670 crores to replace Vivo as the IPL title sponsors for 2022 and 2023.
The Tata Group was also the title sponsor for the Women’s Premier League (WPL), which began in 2023.
